Your Google Maps ranking is different than your organic web page ranking and is managed and optimized separately. Google Maps results are populated by Google Maps listings managed by Google My Business. If you are performing a local search, you will see Google Maps listings directly below paid ad listings. In most cases, you will typically see paid search ads in the header and sometimes in the footer of results. Search results vary based on what Google has deemed relevant for that particular search keyword or phrase. One web page can rank for several relevant search keywords and phrases. When a user searches for the particular keyword, your ranking URL would be the web page that is listed for that keyword search. Keyword rankings refer to your web page’s position within search results for a particular keyword search query. When it comes to SEO, it is all about implementing best practices and a good user experience, but how do you measure success in SEO? Tracking your business’s targeted SEO keyword searches gives insight into what users are searching for in your industry and where you show up in search for those searches.
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